Marketing (MKTG)

An off-campus learning experience allowing the acquisition and application of marketing skills in an actual work setting. TSI Restriction(s): Reading, Math, and Writing

An off-campus learning experience allowing the acquisition and application of marketing skills in an actual work setting. TSI Restriction(s): Reading, Math, and Writing

Examination of marketing goods and services by organizations and individuals in a free-enterprise economy. Topics covered include product, channels, price, promotion, consumer behavior, the legal and other uncontrollable environments and research, international marketing, strategy and control. TSI Restriction(s): Reading, Math, and Writing

An off-campus learning experience allowing the acquisition and application of marketing skills in an actual work setting. TSI Restriction(s): Reading, Math, and Writing

Analysis and evaluation of the consumer’s position in the marketing structure including patterns of consumer behavior and the psychological, social and cultural forces that underlie such patterns. TSI Restriction(s): Reading, Math, and Writing

Marketing research methods as applied to management problems involving marketing strategy and policy formulation, and economic-industry-firm-sales forecasts. TSI Restriction(s): Reading, Math, and Writing.

Students investigate all elements of the promotional mix to learn how integrated marketing communications plans help organizations achieve their strategic objectives. In addition to learning theoretical best practices for traditional and digital advertising, sales promotion, public relations, and personal selling, students explore how to use artificial intelligence to maximize creativity and return on investment. During the course, students develop an original comprehensive IMC plan for a profit, nonprofit, or public organization. TSI Restriction(s): Reading, Math, and Writing

This class will give students the theoretical understanding of the dynamic internet marketplace necessary to adopt to its many changes, while also equipping them with the skills they’ll need to perform vital daily marketing functions. By the end of the course, students will be able to walk into any company with an online presence and improve their use of the internet. Computer literacy expected. Completion of College of Business prerequisites. TSI Restriction(s): Reading, Math, and Writing

This course offers a practical application of graphic design concepts for branding and advertising, with a special emphasis on digital marketing. Students will learn to manipulate images and digital photographs in preparation for publication layout and design, create single and multiage marketing communications, and design and publish content for offline and online media. This course provides students with hands-on experience through the use of state-of-the-art design tools in the development of a company’s brand identity portfolio. TSI Restriction(s): Reading, Math, and Writing

The personal selling process and the use of a professional, customer-oriented, problem-solving approach in selling situations. The sales job, selection of salespeople, sales training programs, and coordination/control of the sales function. Development of fundamentals of professional selling skills. TSI Restriction(s): Reading, Math, and Writing

This course is designed to provide an understanding of how to manage a brand, with a focus on understanding the concepts underlying brands and branding. The main goal of this course is to give students a fundamental understanding of how to build, measure, and manage a brand. TSI Restriction(s): Reading, Math, and Writing

Analysis and conceptualization of the relationship among channels of distribution members emphasizing the merchandising function of retail store management. Introduce applications of electronic commerce to retailing practice. TSI Restriction(s): Reading, Math, and Writing

This course is designed to help students understand how marketing has (and has not) changed due to the rise of social media and changes in various underlying contextual factors, such as dramatically increased speed of information dissemination across consumers and brands. The overarching goal is to obtain a clear perspective on what's really going on in digital/social/mobile marketing so that students can begin to appreciate its true value to consumers, to managers, and to other corporate stakeholders. TSI Restriction(s): Reading, Math, and Writing

Demand-stimulation processes of all elements of the promotional mix at all levels of the channel of distribution. Analysis of theoretical models and pragmatic applications of promotion in an organization. TSI Restriction(s): Reading, Math, and Writing

The primary objective of this course is to prepare students to successfully apply marketing skills in today’s increasingly service-oriented economy. The course is designed to help students understand the unique characteristics of services, the marketing challenges created by these characteristics, and effective ways to address these challenges. TSI Restriction(s): Reading, Math, and Writing

Sport Marketing presents an overview of the various techniques and strategies used in meeting the wants and needs of consumers in the sport industry as well as understanding how sport can be used to assist in the marketing of other companies and products. TSI Restriction(s): Reading, Math, and Writing

A total systems approach to managing the logistical activities of the firm in a globalized environment. Analysis of total cost balanced against customer service. Warehousing, transportation, inventory control, packaging, handling and order processing activities are surveyed. Cross-listed with MGMT 4314 Formerly MKTG 3314. TSI Restriction(s): Reading, Math, and Writing

Capstone Marketing course for majors. Marketing functions in the firm and marketplace from the viewpoint of the marketing manager. Concepts and analytical tools used by marketing managers. TSI Restriction(s): Reading, Math, and Writing

Examines marketing in other countries, the marketing implications of cultural and environmental differences, international marketing research and adaptation of product, price, promotion and distribution decisions to international environments. Topics include international trade theory and the multinational firm. TSI Restriction(s): Reading, Math, and Writing

Special studies in marketing. May be repeated once for credit. TSI Restriction(s): Reading, Math, and Writing